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]]>心系艺术分享会是由YAST GROUP 及YASTART举办，联办单位是星洲日报、Quantum Metal公司、YASTECH及古晋青商会。
主讲人刘丽宝是YAST GROUP 及YASTART主席，听听她与艺术的心灵故事。
此外，主办单位邀请YASTECH Digital Solutions 执行董事高浩知、YASTECH Development董事李成龙及YASTART董事郭月萍一起分享。
活动简介
媒体报导
艺术就是生活，生活就是艺术，用心善待艺术和生活，让作品与生活更有价值。
https://sarawak.sinchew.com.my/20220526/260004kc1100-3/
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Our Guest of Honor, Minister of Tourism, Creative Industry and Performing Arts, Minister of Youth, Sports and Entrepreneur Development Sarawak Dato’ Sri Haji Abdul Karim Rahman Hamzah, took a tour to visit the artworks produced by our artists upon his arrival.
Welcoming speech was delivered by Cheryl Toh from YASTech Digital Solutions, which formulated YASTart.io.
Followed by the briefing on the “YAST ART Development Journey” for year 2022, where Mr. Koh How Tze, Executive Director of YASTart.io, showed the timeline on how onboarding artists is to be followed by onboarding buyers, launch of Marketplace and Auction, and Glocalization milestones in conjunction with upcoming Miss Tourism International 2022 World Final.
Koh also introduced our Master Artist, Alex Chung who is also known as Master Roong Huah, Malaysia Book of Record holder for energy paintings. Master Roong Huah focuses on colors and light in his strokes. The uniqueness of his artworks not only pleasing to the eye, but also radiate positive energy to the environment around us.
The platform is Sarawak’s homegrown idea originated by Founder and Chairlady of YAST Group, Mdm Esther Law.
In her speech during the launching, she enacts the culture of R.E.A.L value in connecting, enriching and empowering the world, through the platform both YASTart.io and YASTECH synergises together.
“We do not have to ride on to be the first, each and everyone has to be the unique one to sustain,” said Mdm Esther Law during her opening speech, she centres on being original as a creator and innovator.
Minister of Tourism, Creative Industry and Performing Arts, Minister of Youth, Sports and Entrepreneur Development Sarawak Dato’ Sri Haji Abdul Karim Rahman Hamzah officiated the launch of YAST ART with the symbolic of minting his artwork on YASTart.io platform which was made into NFT, presented by Mr. Sylvester Lee, Director and Chief Technical Officer (CTO) of YASTECH.
A Memorandum of Understanding (MoU) exchange ceremony represented by YASTECH Digital Solutions’ Cheryl Toh and Junior Chamber International (JCI) Kuching president Jordan Bong was witnessed by Dato’ Sri Abdul Karim Rahman Hamzah, Mdm Esther Law and Tan Sri Datuk Danny Ooi, owner and president of Miss Tourism International.
Also featured during the Arts Exhbition was Master Roong Huah (Energy Art Artist and Malaysia Book of Records Holder) , YASTart.io Master Artist and three other local artists namely Derek Siu, Alex Seo and Winnie Chin.
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23rd March, 2022 – YASTart Official Launching by our GUEST OF HONOR YB DATO SERI HAJI ABDUL KARIM, Minister for Tourism, Creative Industry & Performing Arts; Minister for Youth, Sports and Entrepreneur, Sarawak.
Speech by Guest of Honor
My sincere and heartfelt congratulation to Madam Esther Law of YAST Group for launching YASTART arts and cultural platform , world’s first phygital (physical + digital) artwork platform assured by gold that is not only going to bring benefits to the development of arts and cultural industry in Sarawak, but also taking care of the less fortunate group along the progress.
As we all know, Sarawak has been blessed with rich cultural heritage and we have a vibrant creative community here, where we can showcase to the world our artworks, and create more decent jobs in creative industry, riding the trend of maturing creators’ economy through technology.
While many had been hit by the Pandemic for the past 2 years, it is timely that we have a platform to include the less fortunate groups in our society so that they have more and better options in upholding their livelihood. As we progress towards a more prosperous future, I believe it is important to progress together as a community, as a whole. That is where economic and financial inclusion come in, inclusive development that take into account every stakeholder in our society.
From what I can understand, YAST ART is where inclusive development comes in place, by providing a digital platform for artists with potential revenue streams to be generated. This is how YAST ART can assist corporates and sponsors in matching their CSR needs with related talents or artworks, in support of our Sustainable Development Goals.
Entrepreneurial development has always been my passion and vision as well. By following the journey and progress of YAST ARTs, entrepreneurs with the right model and value can enact in this global business module. As we can see, we have young entrepreneurs and artists already on board, and this is how we can develop sustainability for youths in Sarawak. YAST ART also is in line with our education in the state, in digitalization of education modules in Sarawak. As we can see, the formulation of YAST ART BUSINESS SCHOOL is how we can enact the right approach, and by having our very own Malaysian prominent figures, Master Roong Hua in leading artists and keen students in Sarawak, in a virtual classroom, with the proper learning management system. This is how YAST ART is a notable example on how we can bring the value of education, across borders, to the world.
I understand that YASTArt platform is Sarawak’s Homegrown idea originated by Madam Esther Law with the kind intention of bringing Sarawak to the world through digitalization of the arts and cultural sector. Being Anak Sarawak, it is aptly to initiate this effort here in our homeland. I thank the Organiser for inviting me as the Guest of Honor and I believe our team from Sarawak would make this global platform a successful one.
Our action starts right now, as we are ready to showcase the world our rich cultural heritage in the digital realm. All the best to Madam Esther and the team from YAST Group, YASTech and YASTArt.
In conclusion, I wish you all to have a successful and sustainable development of this art and cultural platform that is going to bring more our local talents and Sarawak as a whole to the world.
Thank you.
Media Report
TVS:
Ukas:
Program Rancakkan Tebingan Kuching Sebagai Destinasi Pelancongan
The Borneo Post:
Suara Sarawak:
Platform phygital bangunkan industri seni dan budaya Sarawak
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]]>The post YASTART Soft Launch | Founder’s Speech appeared first on YAST Art.
]]>I am extremely excited to launch this meaningful phygital (physical + digitall) arts platform as the founder of YASTART and YASTECH – a start that is poised to nurture an ecosystem that provides decent jobs, economic inclusion, and sustainable development leveraging the emerging technologies and rich resources we have through our global network under YAST Group.
Our vision is to be a global arts marketplace where talented artists among our community can utilize our platform to showcase their creativity and artworks to increase their potential of making a decent income for themselves at the same time benefitting the community as a whole.
Through R.E.A.L. Values which YAST Group advocates for we believe we can Enrich the World. This is clearly aligned with one of our missions and that is to provide decent job opportunities for the less fortunate in our local and global community.
We are confident our platform is capable of assisting corporates and sponsors in matching their CSR needs with related talents or artworks and in supporting United Nations Sustainable Development Goals (SDG).
Being a native Sarawakian myself, I have always desired to do my best in “Bringing the World to Sarawak and Bringing Sarawak to the World”. Indeed, we launched the MTI NFT platform just yesterday, fulfilling the former of “Bringing the World to Sarawak”. And today, the soft launch of YASTArt platform is about “Bringing Sarawak to the World” through the seamless world of digital realm.
Sarawak has been blessed with a rich heritage and cultural legacy. As Anak Sarawak, I have chosen to launch this international platform in Sarawak, where originality begins. Through this digital platform, our local artists will be able to showcase on their talents, artworks and portfolio to the world, with potential revenue streams to be generated, leveraging on the blockchain technology, which we will share further in our upcoming forum session.
The platform will also serve to provide more job opportunities. In support of United Nations’ Sustainable Development Goals – Goal 4 Quality Education, Goal 8 Decent Work and Economic Growth, Goal 10 Reduced Inequalities, and Goal 11 Sustainable Cities and Communities. We aim to assist corporations and sponsors in matching their CSR needs with related talents or artworks.
Last but not least, this platform provides us a strong grounding upon which we will be able to nurture & grow generational talents in our society through L.E.A.D.E.R.S.H.I.P values of which the acronym spells,
Love
Enthusiasm
Appreciation
Development
Execution
Reach out
System
Holism
Innovation, and
Professionalism
As such, educational activities are one of the many ways we can take advantage of to reduce poverty rates and overcome social inequality that still obviously still exists in our society today.
It is with great pleasure that I would like to extend my warmest welcome to all to be part of our community driven platform by artists, for artists.
Welcome to an ecosystem for people to do what they love, and to love what they do.
Welcome to YASTART, where originality begins.
Thank you.
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]]>The best way to predict the future is to create it.
Because whatever the mind can perceive, it can be achieved.
I believe I can fly, and we have airplane.
Now everybody can fly, and everyone was flying here and there before the pandemic.
Thank God we see people start flying here and there again recently.
Formulate the future, and we can augment our world accordingly.
The future might be a bit far. What now?
To the moon, for those who has exposure to the crypto world, you can relate.
We have sky rocketing crypto currency price, wave after wave of boom and bust, pump and dump, even exit scams.
And recently, the hype of NFT, which for those who understand, it could be nothing more than a blockchain certification.
What is NFT? What’s the hype?
How can we add more value to what seems to be a good thing yet frequently misunderstood, misinterpreted, or even mis-used?
People. Process. Technology.
We shall explore further in our upcoming dialogue session.
I hope through the discussions we have today, we are able to add more insights to our knowledge base, specifically on how the formulation of art, technology, and finance can bring us to a more sustainable future, where financial inclusion in the creators’ economy is made possible through innovative solutions.
YASTART is not just another art platform selling NFTs.
YASTART is world’s first phygital (physical + digital) artwork platform assured by gold. The concept of digital twin, co-existence of real world items in both physical and digital realm.
YASTART is where originality begins, a proof-of-concept of how YASTECH is formulating the future, the future of sustainable creators’ economy.
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]]>KUCHING, 23rd February 2022 – YAST Group, through its subsidiaries YASTech and YASTArt, soft-launched YASTArt.io, world’s first phygital (physical + digital) artwork platform assured by Gold, with the aim to provide R.E.A.L. Values Enriching the World. The digital twin concept applied to artworks, with concrete value concept and innovative finance solution assured by Gold, leveraging on emerging technology such as Blockchain, AI and big data is the combined recipe that the team is formulating for the future of creative economy.
Powered by YASTech, YASTArt was formulated with the vision to be a global arts marketplace, for talented community artists to showcase their creativity and artworks with potential to make a decent income for themselves and benefit the community as a whole.
The founder, Esther Law Lee Poh, is a local Sarawakian. Being anak Sarawak, she has always wanted to contribute back to her homeland through a series of innovative business solutions. YASTArt, being her brainchild to promote the rich heritage culture to the world, is part of her overall strategic moves to bring Sarawak to the world through digitalization.
Through YASTech solutions, YASTArt will provide a digital platform for artists to showcase their talents, artworks and profile to the world, with potential revenue streams to be generated, leveraging on blockchain technology.
The platform also aligned to United Nations’ Sustainable Development Goals (UN SDGs), contributing not only from the perspective of decent jobs, but also economy inclusion and sustainable development.
The platform is also tasked to nurture & grow generational talents in our society through L.E.A.D.E.R.S.H.I.P (Love, Enthusiasm, Appreciation, Development, Execution, Reach out, System, Holism, Innovation, Professionalism) values, where contribution through educational activities can be made in reducing poverty and social inequalities, seeding sustainable development for our future generations.
In conjuction with the soft-launch, YASTArt is reaching out to local talents to collaborate with, where they can submit their artwork to the platform for evaluation and be presented to global community audience through YAST Group’s international business network. Interested artist or creative industry candidates can submit their artwork or letter of intention to [email protected] or contact YASTArt. The YASTArt team will reach out to them for further details.
Riding on years of experience and quality global network, our founder and the team envisioned an ecosystem that provides R.E.A.L. Values Enriching the World through arts and culture.
A community driven platform by artists, for artists.
An ecosystem for people to do what they love, and to love what they do.
YASTArt, where originality begins.
For full article as published in Borneo Post, check out: https://www.pressreader.com/malaysia/the-borneo-post/20220224/281943136325957
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