Our Guest of Honor, Minister of Tourism, Creative Industry and Performing Arts, Minister of Youth, Sports and Entrepreneur Development Sarawak Dato’ Sri Haji Abdul Karim Rahman Hamzah, took a tour to visit the artworks produced by our artists upon his arrival.

Welcoming speech was delivered by Cheryl Toh from YASTech Digital Solutions, which formulated YASTart.io.

Followed by the briefing on the “YAST ART Development Journey” for year 2022, where Mr. Koh How Tze, Executive Director of YASTart.io, showed the timeline on how onboarding artists is to be followed by onboarding buyers, launch of Marketplace and Auction, and Glocalization milestones in conjunction with upcoming Miss Tourism International 2022 World Final.

Koh also introduced our Master Artist, Alex Chung who is also known as Master Roong Huah, Malaysia Book of Record holder for energy paintings. Master Roong Huah focuses on colors and light in his strokes. The uniqueness of his artworks not only pleasing to the eye, but also radiate positive energy to the environment around us.

The platform is Sarawak’s homegrown idea originated by Founder and Chairlady of YAST Group, Mdm Esther Law.

In her speech during the launching, she enacts the culture of R.E.A.L value in connecting, enriching and empowering the world, through the platform both YASTart.io and YASTECH synergises together.

“We do not have to ride on to be the first, each and everyone has to be the unique one to sustain,” said Mdm Esther Law during her opening speech, she centres on being original as a creator and innovator.

Minister of Tourism, Creative Industry and Performing Arts, Minister of Youth, Sports and Entrepreneur Development Sarawak Dato’ Sri Haji Abdul Karim Rahman Hamzah officiated the launch of YAST ART with the symbolic of minting his artwork on YASTart.io platform which was made into NFT, presented by Mr. Sylvester Lee, Director and Chief Technical Officer (CTO) of YASTECH.

A Memorandum of Understanding (MoU) exchange ceremony represented by YASTECH Digital Solutions’ Cheryl Toh and Junior Chamber International (JCI) Kuching president Jordan Bong was witnessed by Dato’ Sri Abdul Karim Rahman Hamzah, Mdm Esther Law and Tan Sri Datuk Danny Ooi, owner and president of Miss Tourism International.

Also featured during the Arts Exhbition was Master Roong Huah (Energy Art Artist and Malaysia Book of Records Holder) , YASTart.io Master Artist and three other local artists namely Derek Siu, Alex Seo and Winnie Chin.

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KUCHING, 23rd February 2022 – YAST Group, through its subsidiaries YASTech and YASTArt, soft-launched YASTArt.io, world’s first phygital (physical + digital) artwork platform assured by Gold, with the aim to provide R.E.A.L. Values Enriching the World. The digital twin concept applied to artworks, with concrete value concept and innovative finance solution assured by Gold, leveraging on emerging technology such as Blockchain, AI and big data is the combined recipe that the team is formulating for the future of creative economy.

Powered by YASTech, YASTArt was formulated with the vision to be a global arts marketplace, for talented community artists to showcase their creativity and artworks with potential to make a decent income for themselves and benefit the community as a whole.

The founder, Esther Law Lee Poh, is a local Sarawakian. Being anak Sarawak, she has always wanted to contribute back to her homeland through a series of innovative business solutions. YASTArt, being her brainchild to promote the rich heritage culture to the world, is part of her overall strategic moves to bring Sarawak to the world through digitalization.

Through YASTech solutions, YASTArt will provide a digital platform for artists to showcase their talents, artworks and profile to the world, with potential revenue streams to be generated, leveraging on blockchain technology.
The platform also aligned to United Nations’ Sustainable Development Goals (UN SDGs), contributing not only from the perspective of decent jobs, but also economy inclusion and sustainable development.

The platform is also tasked to nurture & grow generational talents in our society through L.E.A.D.E.R.S.H.I.P (Love, Enthusiasm, Appreciation, Development, Execution, Reach out, System, Holism, Innovation, Professionalism) values, where contribution through educational activities can be made in reducing poverty and social inequalities, seeding sustainable development for our future generations.

In conjuction with the soft-launch, YASTArt is reaching out to local talents to collaborate with, where they can submit their artwork to the platform for evaluation and be presented to global community audience through YAST Group’s international business network. Interested artist or creative industry candidates can submit their artwork or letter of intention to [email protected] or contact YASTArt. The YASTArt team will reach out to them for further details.

Riding on years of experience and quality global network, our founder and the team envisioned an ecosystem that provides R.E.A.L. Values Enriching the World through arts and culture.

A community driven platform by artists, for artists.
An ecosystem for people to do what they love, and to love what they do.

YASTArt, where originality begins.

For full article as published in Borneo Post, check out: https://www.pressreader.com/malaysia/the-borneo-post/20220224/281943136325957

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